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Ikea Friends

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ikea board-min

Ikea Friends

CLIENT:

Ikea

CHALLENGE:

Bring Ikea’s brand closer to the people who perceive it as a store which is hard to get to.

INSIGHT:

Ikea is always far away from city centres.

IDEA:

With the help of those friends with a car everyone has, we are making Ikea products more accesible.

ROLES:

Art Director Nuria Balaguer – Copywriter Albertina Coacci.

TECNIQUE:

Digital

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© Nuria Balaguer · Illustration and Graphic Design

Since ’85, I have explored places like Madrid, New York, Menorca, and Alicante, where I have learned and been inspired by every corner.
I am an Illustrator and Graphic Designer with a clear commitment: to preserve nature and planet Earth. That’s why I decided to specialize in Sustainable Design, where aesthetics and functionality merge. Each project can be an opportunity to contribute my bit to the fight against climate change.
My background in Advertising and Art Direction adds a strategic dimension to my artistic expression. Additionally, I am also a Teacher, a space where art and knowledge intertwine.

info@nuriabalaguer.com
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