Forget Their Past
Forget Their Past
CLIENT:
Bideawee
CHALLENGE:
Position Bideawee as the place to go if willing to adopt a dog.
INSIGHT:
People care too much about the past of abandoned dogs, and this sometimes becomes an impediment to adopt one.
IDEA:
We all have a past, so do dogs. With universally relatable stories of three different dogs, we aim to make the target realise the past is not as important as the future.
ROLES:
Art director: Nuria Balaguer – Copywriter: Diana Manueco.
TECHNIQUE:
Digital
